It's a wrap, people! Thanks for following!

It's a wrap!  Isn't that what the director says when the show is done? Complete? Finito? Well, the 2010 Ford Ironman World Championship's is now Ford Ironman Demo Days. Social Media presented by: wattieink

·BlogSpot (www.fordironmandemodays.blogspot.com)

·Face book (Kona Demo Days) 

·Twitter (Kona Expo Buzz)

Ford Ironman Demo Days

Dates: Oct 5 - Oct 8

Opening times: 9am - 8pm (except Oct 8: 9am-12pm)

Total Athletes: 1,925 athletes. 

Total First-Time Kona Athletes: 983

Total Expo Attendees: 10,000 over the course of the week.

Ford Ironman Demo Day Vendors:

Kestrel

Fuji

Ford

Timex 

PowerBar

Janus 

Wheaties 

Dunning 

FCA – Endurance 

SRG 

TYR 

QR 

Speedplay

Rolf Prima

PROLOGO 

My Athlete 

Compress Sport 

Vittoria Tires 

3T Performance 

Trion Z 

Path 5K 

Coach Troy 

Erin Baker’s 

Endless Pools 

Zoot 

LAVA Magazine 

Cyclops 

Cannondale 

Compex 

CEP 

Argon 18 

Power Balance 

IM Europe

Zipp/SRAM

Louis Garneau 

Wigwam 

Anthony Travel 

Blazeman 

Advanced 

Felt 

Healthy BACS 

Ironman Trophy 

Racermate 

CALU 

Philly Insurance 

T3 Recovery Products 

Shimano 

Profile Design 

CTS 

IM Asia-Pacific 

IM BS 70.3 

Mark Allen Online 

Columbia Triathlon

Mulitsports.com 

Ceepo 

ECCO Shoes 

Pearl Izumi 

Specialized 

SpiderTech 

Somnio Shoes 

Cervelo 

FSA 

K-Swiss 

Trek 

Newton 

Aquasphere 

Lemond Fitness

What product are manufacturers showing?

Riding on the skirt-tails of Interbike, the Ford Ironman Demo Days offered competitors and spectators in Kona the chance to try out the industry's latest gear. There were loads of seminars with top pros and coaches, athlete signings, demonstrations, and free giveaways.

Kona 2010 promised to live up to the world's expectation as multisport's most classic race and it certainly was!  With the absence of returning champion and Kona course record holder, Chrissie Wellington, it was an incredible professional and age group race, and of course, a day filled with inspiring stories.

Manufacturers thoughts on the Tri-Market and where it's headed? 

Triathlon is here to stay.

Every vendor sees triathlon as a growing segment with no signs of slowing.  The numbers have shown it this year with a significant increase in number of athletes participating in Ironman events all around the world.  Nearly every Ironman and Ironman 70.3 has been sold out.

The big industry news for the future for Kona 2011?  With the Ford Ironman Demo Days sold out this year in record timing, vendors plan to be back with a more significant presence in 2011. In preparation for this growing need, Ironman and  wattieink have partnered up for the 2011 event.

Fun Question Asked Around Town: Coolest place to hang? 

K-Swiss Trek area.  (loved the K-Swiss DJ!!) 

Kona Expo Stage (informational and got to meet athletes!)

Endless Pool (more interactive atmosphere)

Kona Bike Count (info: involves five hours of tallying bikes, wheels, saddles, aerobars, aero helmets, power meters, and components as athletes check in their bikes the day before the race. The count gives the industry a scope of the previous year’s buying trends and an idea of who the players will be for the following year.)

Cervelo: 468

Specialized: 113

Trek: 108

Scott: 98

Felt: 96

Orbea: 82

Kuota: 77

Cannondale: 72

QR: 62

Argon: 58

Giant: 52

Look: 48

Kestrel: 46

Guru: 40

Ceepo: 28

Pinarello: 18

Isaac: 18

Stevens: 17

Ridley: 16

Litespeed: 14

Colnago: 11

Storck: 11

PlanetX: 11

Fuji: 10

Blue: 9

BMC: 9

Jamis: 7

Beyond Fabrications: 7

Cube: 7

Focus: 6

Parlee: 6

Willier: 6

Griffen: 5

Elite: 5

Canyon: 4

Aegis: 4

Seven: 4

Time: 3

Javlin: 3

Serotta: 3

Linskey: 3

De Rosa: 2

BH: 2

Principia: 2

Louis Garneau: 1

Valdora: 1

Teschner: 1

Lemond: 1

Wave: 1

Softride: 1

Cheetah: 1

See y'all next year!!

Ford. The Official Sponsor of the 2010 Kona Ironman World Championships

Kona Demo Days

Ford Ironman Demo Days 

K-Swiss Trek Newton Booth Area

yummy Erin Bakers Booth. Hungry = Satisfied 

SpiderTech PACKED with people!

One of the physios at work! 

Argon18 2011 Demo Bikes 

... the Demo Days... continued.  

Ceepo

Quintana Ro

Cervelo. 

The Bike Count

Mirinda Carfrae at the Bike Count

TODAY, 10/8 AT KONA DEMO DAYS

1-DAY TO KONA IRONMAN WORLD CHAMPIONSHIPS....how exciting is this getting?!  For up-to-date information on the press conference, photos of the press conference, undies run, etc. check out: http://kona.ironmanlive.com/?1286524416

BIKE CHECK-IN/EQUIPMENT CHECK BEGINS AT 11am-6pm.  

*EXPO CLOSES AT NOON TODAY, 10/8*

KONA EXPO STAGE SCHEDULE:

 9:00am  Power Balance   Product Demo confirmed.

10:00am CEP Compression   Compression Sock Races for prizes!

10:30am Sport Science John Brenkus 

11:00am Cervelo  Presentation by founder Phil White

11:30am  Cal Uni of Penn  Scott Tinley 

TODAY, 10/7 AT KONA DEMO DAYS

Stop by the SpiderTech Booth and get a screening and diagnostics on what muscles need a little extra love...on you specifically.  It's free!  

Argon 18 will have the 2011 E-114 and the 2011 Gallium Pro for test ride. You can either contact Marc- André to reserve the time and day at marc-andre@argon18bike.com or show up during the day and see if there are bikes available.  So far this week, bikes are usually booked out most of the morning and there are plenty of bikes available  during the day.

Cannondale Chrissie Wellington and Mirinda Carfrae will be signing autographs this afternoon.  Stop by the Cannondale Booth and meet these fabulous ladies! 

KONA EXPO STAGE: 

10:30am Sport Science (John Brenkus of Sport Science to present)

11:00am Aqua Sphere  (On stage interview with Aqua Sphere athletes Faris Al-Sultan & Joe Gambles)

11:30am Fuji/Oval (Product & athlete discussion

12 noon  T3 Recovery (T3 Recovery Product Presentation on the expo stage)

12:30pm CEP Compression (Compression Sock Races for prizes!)

1:00pm   Power Balance Presents

1:30pm          Cervelo (Presentation by founder Phil White)

TODAY, 10/6 AT KONA DEMO DAYS

TONS of things going on today, athletes and spectators!  Here is a list of what's going on:


THE BIG EVENT: at 12pm today you have one hour... 1 HOUR people.  Walk around with your SWAG BAG.  SRAM / ZIPP booth for the SRAM/ZIPP SWAG BAG HOUR- free goodies at all booths! Fill your SRAM/ZIPP bag!! 


CANNONDALE: Check out the Cannondale Booth ALL DAY and check out Chrissie Wellington and Mirinda Carfrae's race bikes! 


KSWISS-TREK AREA:  this place is packed with PRO'S and athletes and spectators- stop by, hang out, meet and chat with them, dance to the music- and try on shoes and bikes. 


KONA EXPO STAGE: 



10:00am: CEP Compression: (Compression Sock Races for prizes!)
10:30am: Cervelo (Presentation by founder Phil White)
11:00am: Kestrel (Kestrel Athletes: Michael Lovato, Dede Greisbaur, and Charlotte Paul)
11:30am: Endless Pools (Karlyn Pipes-Neilsen, World Masters Swimmer of the Year, Kona resident and Endless Pool owner)
12noon: Trek (On stage interview with Trek/K-Swiss athletes with team members Michael Raelert, Joe Gambles, Heather Jackson, and Matt Lieto)
1:00pm: SpiderTech (Dr. Jardine, Lucas Euser & the Quest for Kona Spider Tech Test Team (amateur) triathlete Jennifer Eberman)
1:30pm: COMPEX presents professional triathletes Fraser Cartmell, Joe Gambles, Michellie Jones & Heather Jackson
2:00pm: MACCA "Chris McCormack (""Macca"") on-stage interview and autograph signing"

K-SWISS & TREK/K-SWISS ATHLETES TO PARTICIPATE IN TALK AND AUTOGRAPH SESSION AT K-SWISS BOOTH

OK PEOPLE.  Prepare yourselves.  Ironman's Official Shoe Sponsor will be presenting Talk and Autograph Sessions at the K-Swiss Booth in the Kona Demo Day Expo during Kona week.  Mark your calendars and meet some of triathlon's greatest athletes on both the K-Swiss Team and the Trek/K-Swiss Team.

Wednesday (10/6) @ K-Swiss booth from 10:00am - 11:00am

K-Swiss Triathlete talk & Autograph session         

Athletes attending: Andreas Raelert, Mirinda Carfrae, Terenzo Bozzone

Luke McKenzie, Rutger Beke, Gina Crawford, Leanda Cave, Hillary Biscay, Dirk Bockel, Kate Bevilaqua, Torsten Abel, Bree Wee

Thursday (10/7) @ K-Swiss booth from 12:15pm - 1:00pm

Trek/K-Swiss Triathlete Talk & Autograph Session

Athletes attending: Chris Lieto, Julie Dibens, Fraser Cartmell

THE UNDERWEAR RUN. Oct 7th (hosted by Multisports.com)

YOU GOTTA CHECK THIS VIDEO OUT, PEOPLE.  It's flippn' awesome! 

Visit: http://www.active.com/triathlon/bvd-sweepstakes/

ALL ABOUT THE UNDIES RUN.

The Underwear Run was started in 1997 by Roch Frey and Paul Huddle. The run takes place Thursday, October 7th at 8am- just prior to Ironman Hawaii which takes place on Saturday, October 9th.  The run starts and finishes at Pacific Vibrations.  Donations support the West Hawaii Special Olympics and the Hale Mua Cultural Group. 

The Undies Run was started at first to poke fun at triathletes who wore their training gear such as speedos, spandex and sports bras not just while training but out shopping, at coffee shops and almost anywhere. Some say “If you are going to run in your Speedos you might as well run in your underwear.”  

The run is like a tradition to all who go out to race and spectate Ironman Kona and its proceeds go to local smaller charities on the island.  Now, there's something to run for!  Hope to see y'all there! 

Janus. A reason to race.

As a global investment manager, Janus goes the distance to seek the best and brightest investment opportunities. That’s why they created the Janus Charity Challenge, a signature Ironman fundraising program that empowers Ironman athletes to race and raise money in honor of a charity they are personally passionate about. 


You can make a difference in an athlete’s race day experience and beyond by going to JanusCharityChallenge.com today and making a donation in support of one of the over 40 participating athletes. Join the Janus Charity Challenge and become part of a grassroots movement that has raised more than $46 million for hundreds of charities nationwide through the power of Ironman. 


Good luck in Kona, racers!

COMPEX SPORT ELITE: Video. Recover Like the Pros!

Everyday athletes or even the occasional weekend warriors are likely to watch their favorite sporting event and wonder “How can I perform at that level?” By adding Electrical Muscle Stimulation (EMS) - also referred to as Neuromuscular Stimulation - to their training routine, individuals have the opportunity to join the ranks of elite athletes worldwide who have incorporated EMS as part of their training regimen.

Check out this video of professional triathlete, Heather Jackson using Compex and be sure to visit the Compex Booth during Kona week at the Kona Demo Day Expo.

POWERBAR. POWER TO PUSH

And PUSH they will.  POWERBAR athletes: Andy Potts, Terenzo Bozzone, Luke Bell, Luke McKenzie, Andreas Raelert, Sam McGlone, Julie Dibens, Cat Morrison, Belinda Granger- to name a few...all TOP CONTENDERS at KONA this year. 

No matter where they are- training in the pool, on the road, on the track- whether they are training or racing, POWERBAR athletes defy world records, triumph over uncharted terrain, and define superhuman endurance. POWERBAR has been right there with them every step of the way, delivering the highest-quality sports nutrition products to help their athletes take their performance to the next level in daily workouts -- and in the heat of competition.

Be sure to stop by the Powerbar Booth at the Kona Demo Days Expo and check out their products!  They know how important proper nutrition is to fueling your body for optimal energy and top performance. 

Key Event: KONA EXPO STAGE: OCTOBER 5th, 6pm: Pro Athlete & Nutritional panel featuring some of the top Kona contenders sponsored by POWERBAR. 

Visit POWEBAR site for more information: http://www.powerbar.com/

CEEPO BIKES

The Official Bike Partner of Ironman.

Triathletes require bikes designed for non-draft racing, and CEEPO has responded by designing pure triathlon bikes. With a triathlete’s needs in mind, they have chosen to build bikes with the thinnest down tubes and the highest airfoil aspect ratios in the industry, providing some of the best wind tunnel results as compared to the competition.  CEEPO, dedicated for triathletes like you with the same goal as ours - to be the very best.

Stop by the CEEPO Booth and see for yourself what these bikes are like! 

For more information on Ceepo: http://www.ceepo.com/

SpiderTech Tape to be at Kona Demo Days!

Wondering what the bright tape on athlete’s various body parts are? You might have seen pro athletes like triathletes Joe Gambles & Heather Jackson, as well as cyclist Lucas Euser and world record holder Dotsie Bausch using them. Check out the SpiderTech booth to find out what it’s all about!

Also, Dr. Kevin Jardine, creator of SpiderTech, will be at the ART booth and applying the company’s innovative pre-cut kinesiology tape Spiders. If an injury is affecting your performance, stop by the booth to see how SpiderTech can help. Dr. Jardine will also be on the main expo stage on Wednesday at 1pm talking about SpiderTech.

Come check them out in Kona, or visit their website now: http://www.nucapmedical.com/index.html

FELT BICYCLES- TERENZO TO BE AT BOOTH

TEREZO BOZZONE TO BE A FELT BICYCLES BOOTH ON WEDNESDAY, OCTOBER 6TH AT 11AM.  STOP BY TO MEET HIM, HAVE A CHAT, AND GET HIS AUTOGRAPH! 


For more information on FELT BICYCLES, visit: http://www.feltbicycles.com/

Power Balance = Balance.Strength.Flexibility.

Created by athletes dedicated to holistic care, Power Balance is a Performance Technology that is a favorite among elite athletes and individuals that strive to perform at the top of their game, no matter what it is. We're helping people excel with a revolutionary technology that's changing the way people live, work and play.

They started out with a single mission - bring out the best in people by bringing science and nature together. What they have been able to accomplish is extraordinary. 

Power Balance is based on the idea of optimizing the body’s natural energy flow, similar to concepts behind many Eastern philosophies. The hologram in Power Balance is designed to resonate with and respond to the natural energy field of the body.

Be sure to visit the Power Balance Booth at the Kona Demo Days Expo and see just how they can help YOU perform your very best.  

For more information on Power Balance: http://www.powerbalance.com/