Official Demo Days Expo Schedule

Thursday, September 30, 2010

Specialized Bicycles to be at Kona Demo Days Expo

Swim. BIKE. Run. Repeat Until Desired Results. Triathlon: Swim, Specialized, Run. Or, that is how they like to think of it anyway. Specialized. They know bikes.   Rasmus Henning, Ben Hoffman and Chris McCormack have relied on Specialized Bicycles all year in preparation for Kona. They’ll be counting on the ultra-efficient and aerodynamic S-Works Shiv to get their best bike split possible.

Specialized Bicycles will be at the Kona Demo Days Expo all week with pro-athlete autograph signings - so visit the Specialized expo booth to learn more about the criminally-fast Specialized bikes.

Check out I AM SPECIALIZED (the athletes' page) and catch Rasmus Henning's video on his preparation for Hawaii.  Visit:

CycleOps. Learn to Train with POWER

Learn. Train. Achieve. 
Getting to your goals requires a plan, hard work and dedication. RIGHT? Absolutely! At CycleOps, they are here to make it easier by helping you understand how training with power works and how to make your power meter work most effectively for you. 

Stop by the CycleOps Power Booth at the Kona Demo Days Expo to learn how training with power can increase performance while decreasing training time.  

There are a ton of activities going on during the week: pro-athlete autograph sessions, knowledgeable staff to help you learn why training with power is important, and if you stop by and sign up for the CycleOps Power Newsletter- you get a FREE training dvd at the tent (while supplies last, of course).

For more information on CycleOps, visit:

SRAM Power Session: Tuesday, 7:00-8:00pm after Parade of Nations

SRAM Power Session at Kona – triathletes, products, technologies

This year's Kona Ironman World Championships will feature the 'SRAM Power Session' on the Ironman® main stage on Tuesday, Oct. 5, from 7:00-8:00 pm (after the parade).

Hosted by SRAM and Zipp and emceed by author and coach Hunter Allen, it will simplify the power question and make sense of one of the most useful tools ever invented for training. The goal is a highly informative seminar highlighting the history, technologies, and products as well as giving clarity to the range of features and benefits.

Professional triathletes Chris Lieto, Samantha McGlone, Luke McKenzie, Mirinda Carfrae, Rasmus Henning, Terenzo Bozzone, and Linsey Corbin will speak to how they utilize power in their training and racing – this will be your perfect opportunity to learn from the best in the world.

Additionally, the hour-long session will feature presentations on the brands and technologies that have shaped the power measurement revolution – SRM ®, CycleOps Power ®, QUARQ ®, Garmin ®, TrainingPeaks ® Dynastream/ANT+ ®, Timex ®, SRAM ®, and Zipp®.

 You don't want to miss this! Check out SRAM at:

Cervelo Bikes to be at Demo Days!

Don't miss the Cervelo booth at Demo Days!! Come test a new P4 or ask the Cervelo team any questions. Also, co-founder Phil White will be on the ground in Kona and is speaking on the main expo stage at 1:30pm on Thursday and at 11am Friday morning!

Cervelo is long time sponsor of Ironman Champion Lisa Bentley, as well as members of Team TBB including: Amy Marsh, Rebekah Keat, Caroline Steffan, Stephen Bayliss, Tereza Macel, Donna Phelan, Erika Csomor, and Hiroyuki Nishiuchi. 

You especially don't want to miss the Cervelo booth if you are racing Kona on a Cervelo. The booth will have free Cervelo T-Shirts for Cervelo riders so make sure to drop by!

Trek/K-Swiss Team on Stage: Wednesday at Noon!

Come to the expo stage at noon on Wednesday to listen to Trek/K-Swiss team members Michael Raelert, Joe Gambles, Heather Jackson, and Matt Lieto talk about training and racing, answer questions, and sign autographs!

They will be on the Big Island cheering for teammates Chris Lieto, Julie Dibens, and Fraser Cartmell.

The Trek/K-Swiss Triathlon Team has taken the sport by storm this year. Check out the website:

Wednesday, September 29, 2010

A Story Worth Sharing...The Blazeman.

Welcome to Blazeman's War on ALS!  A Multi-Sport Movement to End Lou Gehrig's Disease

The Blazeman Foundation for ALS is a 501(c)3 non-profit organization. It is a family foundation that serves to carry out the vision of its namesake and founder, the late Jonathan "Blazeman" Blais. Contributions to the foundation are tax deductible. 

The mission of the Blazeman Foundation for ALS is 1) to raise awareness about ALS by leveraging the energy, commitment and compassion of the multi-sport community and 2) to raise necessary funds to be directed into cutting-edge scientific research to find treatments and an eventual cure for ALS...So Others May Live.

This year, 2010, The Blazeman Foundation for ALS has a Blazeman Warrior that has raised funds through the Janus Charity racing in Kona.  His name is Dr. Bob Heins, wearing #199, a dentist in the age group 70-74.

Rob Spinosa, wearing #1059, lost his mom Fern to ALS last year...he too, has raised awareness for this disease rolling accross the finish line and raising funds for research.

Lauren Hunt, Blazeman Warrior wearing #1108, won a lottery slot and is currently raising funds for the Blazeman Foundation for ALS.

THIS IS TRULY SPECIAL: If you don't know the story already- you have to read through its entirety.  You can do this at:  But briefly, Jonathan S. Blais was given a death sentence in the form of Amyotrophic Lateral Sclerosis in May of 2005, at the age of 33. Jon accepted his diagnosis and decided to do incredible things with it. One thing he did even before he was diagnosed- he dedicated himself to helping disadvantaged youngsters by using the sport of triathlon.  In 2006 the WTC made his number 179 an honorific number athletes could apply for each year- it was reserved for an athlete that embodied the tenents of Jon...putting a cause before themselvesWearing #179 this year is Cherie Gruenfeld, an age grouper who has dedicated herself to help disadvantaged youngsters by using the sport of triathlon.  

Our expo booth will be debuting our new Blazeman Warrior Bike shirt available to all on our estore by October 1st!  Please visit:

Tuesday, September 28, 2010

TREK: The FASTEST man in Triathlon...Tony Kanaan (Indy Car racing legend)

The fastest man in triathlon...well, kinda.  Tony Kanaan is loving Trek.  And why not put the Indy Car racing legend on the fastest bike...the Speed Concept?  

Check out this video-- it's pretty flippn' cool:

Visit the Trek Booth at Kona Demo Days Expo and perhaps meet some of this year's biggest threats to the Hawaii Ironman Title: Julie Dibens, Chris Lieto, Fraser Cartmell.  Want an added bonus?  Trek athletes: Michael Raelert, Joe Gambles, Matt Lieto & Heather Jackson may just be hanging around with the Trek crew- talk about a popular place to hang! 

SPEEDFIL HYDRATION SYSTEM- a brand new product to be at Kona Demo Days Expo.

Inviscid Design has come up with something spectacular- Turn a standard bicycle water bottle into a Speedfil system! 

The newest patent pending Speedfil works with any “Specialized”  threaded water bottle in both 21 and 24 ounce sizes.  Use one model on aerobars and the other on frames. Use with the original Speedfil to carry different fluids. The design allows for rapid refillling on the fly, hands free drinking, and easy to clean! 

They will have the prototypes during Kona week so be sure to stop by the Speedfil Hydration System Expo Booth.  

For more information about the Speedfil Hydration System, please visit:

Monday, September 27, 2010

CompuTrainer Introduces New Product in 2011.

New CompuTrainer models are available for use with Hand Cycles.  They combine all the
usual hardware and software elements of the standard CompuTrainer models with a new
wider stand design.   The new stand design accommodates hand cycles with no
modifications needed. 

Indoor training on a CompuTrainer meets many of a hand cyclist's important needs.  
Being indoors,  safety is not an issue.  The quality of training is unequalled---superb accuracy,  extreme durability, and a wide choice of training options including watts/time intervals, virtually unlimited choice of road courses, and interactive real course videos
that put you on the course on race day.  Time efficient---since the training site is your home, there's no need to transport the cycle to a safe and challenging location.   Standard cyclists are guaranteed a 10% increase in speed----hand cyclists will experience an
increase of, as yet, unknown magnitude.

MORNING GROUP RIDES IN KONA: SpiderTech Taping and pro cyclists head-up group rides Kona week.

Industry folks and Expo exhibitors: planning on training during Kona week?  Taking a bike?

Road bike junkies unite! Ironman competitors can’t have all the fun so SpiderTech Taping, along with World Record holder, Dotsie Bausch and pro cyclist, Lucas Euser, is helping organizing Industry Group Rides each morning. This will be a fun, low key ride and great way to fly your company’s colors while connecting with others in the biz.

DETAILS: Tuesday-Friday, meet in the Expo at 6:30am near the SpiderTech booth. They'll roll out from there and be back by 9am when the Expo opens.

Question? Contact Chris Lyman with SpiderTech at

See you on the road in Kona!

Wed. Oct. 2nd at 2PM: Chris "Macca" McCormack on the Expo Stage!

Come to the expo stage on Wednesday at 2pm to listen to Macca, ask any questions you might have, and get an autograph!

2pm on Wednesday at the Expo Stage

Sunday, September 26, 2010

US Ironman Champion Chris Lieto Challenges Top Athletes and Fans to Unite To Improve the Lives of Children by doing ‘More Than Sport’.

immediate release: 
Lieto Hosts ‘More Than Sport’ Breakfast Gala, October 10th, Royal Kona Resort, 9 a.m.

KONA, HAWAII (September 23, 2010) – Chris Lieto is the fastest American
Ironman and a true icon in the world of tri-athletes. Since entering the
sport in 1997, the California native has completed more than 80
triathlons, secured three Ironman wins, and with three top-10 finishes
at the Ironman World Championship under his belt, Lieto is favored to
take home the gold at this year’s October 9th Ford Ironman World
Championship in Kona, Hawaii.

More than Sport: Although Chris Lieto has his eye on first place; he is
racing for more than himself. Through his More Than Sport campaign
powered by humanitarian organization, World Vision, Lieto challenges
fellow athletes and fans to be ambassadors of positive change in the
lives of children in need around the world through child sponsorship.
Lieto’s ultimate goal is to find a World Vision child sponsor for each
of the 141 miles he completes during the upcoming World Championship.

On Sunday, October 10th, Lieto invites fellow athletes, race sponsors,
child sponsors, friends and family to a Breakfast Gala celebrating the
impact of More than Sport.

Breakfast Gala Event Details:
· Who: Friends, family, fans and competitors are all invited
· When: October 10th at 9:00 a.m.
· Where: Royal Kona Resort, ‘Coconut Grove’ (75-5852 alii drive Kailua
Kona, HI 96740)

Additional Information:
· The first 100 people to RSVP for this event will receive a gift bag
from Lieto’s major sponsors including Trek, Sram, KSwiss and more.
· Sponsor a child or make a donation and have the opportunity to
receive top-rate bike gear from Lito’s sponsors.
· After the event, guests are invited to help assemble 141 backpacks
and supplies, sponsored by Ford, to be distributed to children
throughout Kona school districts.

Please RSVP at:

Coach Troy at Kona Demo Days Expo.

Coach Troy Jacobson, the Official Coach of Ironman, will be in Kona for Ironman Week video taping the newest addition to the 'On the Road' virtual reality series entitled "Kona Training Ride".  This indoor cycling workout video will offer triathletes a virtual preview of the bike course  along with the coach's instructions and advice. Others in the series include: Lake Placid Training Ride, Louisville Training Ride, Madison Training Ride and the soon to be released Tempe Training Ride.  Visit for more information. 

Visit his booth at Kona Demo Days Expo and see what he's all about!  
Get faster this winter with the help of Coach Troy. Learn more at

Saturday, September 25, 2010

Somnio Running Shoes

Somino Running Shoes will be at Kona Demo Days Expo! 

They will be running free computerized gait analysis at the expo as well as demoing our shoes. They are challenging both athletes and spectators to have their gait analyzed in their current running or racing shoes and perform the same analysis in a pair of our shoes that are customized to their exact biomechanical needs. With their system of customization, athletes can actually build a left shoe that is different from the right (and vice versa) to truly tune into their individual needs. 

How cool is THAT? 

The idea is very similar to that of custom bike fittings: improved alignment=increased performance. With correct alignment, the body uses less energy to self-correct, which leads to more effort efficient running and faster races.
They will have our lightweight trainer (the Pacemaker) to demo, and samples of their racing shoe (the Hot Sauce Racer) which is coming out next season to try as well. 

Stop by their booth and sneak peak at their full 2011 line.

For more information, visit:

Friday, September 24, 2010 and Paula Newby-Fraser to be present at the Kona Demo Days Expo "Simply the Best Triathlon Training on Earth."
Get to know it people.
Founded by Paula Newby-Fraser, John Duke, Paul Huddle and Roch Frey, specializes in triathlon related services.  They offer the best and most comprehensive online coaching, pesonal coaching and experience in the sport.  How do they do it?  They utilize an extensive network of professional athletes and experts in all fields relevant to multisports, as both a recreational and competitive endeavor.

Don’t forget the famous Underpants Run: Thursday, October 7th at 8am.  The run starts and finishes at Pacific Vibrations.  Donations support the West Hawaii Special Olympics and the Hale Mua Cultural Group.

For more information visit

Anthony Travel Inc- the Official Travel Partner of the Ford Ironman World Championship.

Anthony Travel is excited to serve as the Official Travel Partner for the 2010 Ford Ironman World Championship- both air and ground transportation!

Training, equipment, registration, travel arrangements and so much more! Let Anthony Travel check one thing off your list. Their sports travel experts understand what you need to travel to your competition and compete at the highest level. Whether you need help arriving at the start line or just need extra leg room for your flight home, they can help.

  • Special fare finding tools
  • 24-hour emergency assistance
  • Event and location specific knowledge
  • Discounted rental car rates

Stop by the Ironman Travel expo booth to check out lodging options for other races such as Lake Placid, Ironman Texas, Florida 70.3, Boulder 70.3 and Kansas 70.3.

Thursday, September 23, 2010

Zoot Sports. headed back to it's roots....KONA.

Founded in Kona, Hawaii, the home of the Ironman Triathlon World Championships, Zoot Sports began making performance apparel that catered to elite athletes competing in the emerging sport of Triathlon. Zoot Sports is 100% focused on providing the athlete with the ultimate in performance apparel, wetzoots, footwear and accessories.

Stop by the Zoot Sports Booth at the Kona Demo Days Expo and get a peek at the latest and greatest Zoot has to offer. Be on the lookout for Miss Sam McGlone and the Aussie Luke Bell- they're Zoot's top athletes competing another year at the Ford Ironman World Championships.

For more information on Zoot Sports, take a look through their website:

Zipp Speed Weaponry to have a booth at Kona Demo Days Expo.

Zipp Speed Weaponry serves a select group of elite companies and athletes, globally located and committed to bicycle competition. Zipp meets customer's needs for the highest performance, superlative quality components through innovative design and manufacturing utilizing the best material and technology available. Just take a look at the list of athletes riding Zipp wheels:

Take a look at the 2011 Zipp Product Catalog- available now. New for 2011: seatposts, light weight SL cranks, VukaBull and VukaSprint bars, 808 all carbon clincher, 404 and 808 Firecest tubular wheels.

Better yet- check out the Zipp Booth at the Kona Demo Days Expo.

Wednesday, September 22, 2010

COMPEX SPORT ELITE: Training for Ironman Kona? Recover Like the Pros!

Numerous studies have proven that the Compex Active Recovery® program:

-Increases blood flow and circulation
-Reduces lactic acid
-Promotes muscle relaxation
-Enables a faster recovery after a workout or competition

Without it, your body can take up to 12 times longer to recover.

Stop by the Compex Booth at Kona Demo Days Expo for a free demonstration!

Tuesday, September 21, 2010

Argon 18 to be at Kona Demo Days

Leadership, Determination, and Passion. These are the qualities Argon 18 has committed to over the years when designing bikes. Come by the Kona Demo Days Expo and check out the latest models Argon 18 will be offering next year!

IMPORTANT NOTE: Argon 18 will have the 2011 E-114 and the 2011 Gallium Pro for test ride. People can contact Marc- 
AndrĂ© to reserve the time and day at

Save The Date: On Wednesday, October 6th at 3pm, Argon 18 will have a signature event at the Argon 18 tent in the Kona Demo Days Expo featuring top athletes: Samantha McGlone, Bree Wee, Luke Bell, and Tim O'Donnell.

To get to know Argon 18, learn about the company, the athletes, and get a sneak peak on bikes, visit:

Monday, September 20, 2010

T3 Recovery to be at Kona Demo Days Expo

You don’t have to be an Ironman to want to live longer, be fit and feel better overall. Everyday life is demanding. From long hours in the office to long hours working in the yard, life’s activities make tremendous demands on your body.

T3 Recovery Products are the Official Sleep Products of Ironman. The T3 Recovery Mattress features cutting edge sleep technology so you sleep better, and wake up feeling recovered. World Champions Craig Alexander and Chrissie Wellington both sleep on the T3 Recovery Mattress so come by the T3 Recovery Booth at the Kona Demo Days Expo and check us out!

Run hard. Work hard. Play hard. Recover faster. With T3 Recovery Mattresses®. The Official Mattress of Ironman®.


Dunning Sportswear is designed for athletes. It is designed for those who spend their lives outdoors; on the roads, the trails or the mountains.

Crowie believes in this stuff- heck, he lives in this stuff.

Dunning Sportswear strikes the perfect balance between function, performance, comfort and fit.

Incorporating fabric technologies preferred by the world’s greatest athletes, our clothing is carefully crafted to provide unsurpassed levels of quality and year-round versatility.

Stop by the DUNNING booth at Kona Demo Days Expo and see why world class athletes choose to dress themselves in DUNNING’s world class materials and clean designs.

Saturday, September 18, 2010

RacerMate: CompuTrainer will have booth in Kona Demo Days Expo.

RacerMate, maker of the world's finest Electronic Bicycle Trainer/Ergometers, CompuTrainer and Velotron, will be at Kona Demo Days Expo this year!!! Be sure to stop by the booth and check out the latest products and see the Interactive Real Course videos of Ironman and 70.3 bike courses that are revolutionizing triathletes' race preparation.

This is the 25th Anniversary of CompuTrainer, the world's leading Electronic Bike Trainer/Ergometer. In 2010 CompuTrainer sponsored triathletes have won 8 full Ironman races and 13 Ironman 70.3 races as well as countless other podium finishes. Check out their list of sponsored athletes:

If you aspire to the podium you should train on CompuTrainer, the Official Bike Trainer of the Ironman World Championship.

Thursday, September 16, 2010

Felt Bicycles at Kona Demo Days.

At Felt, their mission is simple: To design, develop and deliver the best bicycles in the world. Period. The three D's. At Kona, their athletes mission is just as simple. Dominate. Dominate. Dominate. With so many new products and technologies, 2011 is a big year for Felt. They're confident that every bike and product you see with the Felt name on it honestly represents their goal of making your cycling experience more enjoyable.

Visit them over at the Kona Demo Days Expo- they will have prime expo space with their new 2011 TT bikes and Aero bikes on display and they'll have the full staff there ready to support you- including "The Commander" of their ship: Jim Felt. Top pros Terenzo Bozzone and Tim DeBoom will also be hanging out at the Felt tent during the week- be on the lookout for tweets and blogs as to when they'll be around!

Check out the 2011 bikes at:

Wednesday, September 15, 2010

Lava Magazine to have booth at Kona Demo Days Expo

LAVA will have a booth at the Kona Demo Days Expo. Make sure you grab a copy of LAVA Magazine! This new magazine was named after the chain of volcanic islands in the Pacific where Ironman began. LAVA Magazine brings you right inside the fiery, molten center of triathlon and delivers the hottest news, gear, people, racing, training, features and photography. Get serious. Get LAVA … Serious Triathlon.

Check them out at the expo and get the latest triathlon news and information on

Swim with Endless Pools at Kona Demo Days Expo

Swim wherever you'd like on your own schedule at your own perfect pace. That's a promise when you own an Endless Pool. No traveling, no crowded pools,no heavy chlorine. Just your own precision engineered swimming pool, where you swim or exercise against a smooth current that’s fully adjustable to any speed or ability. They are easy to install, easy to maintain, and economical to run (the small carbon footprint means their swimming pools use less resources and energy than traditional pools).

Endless Pools will be at the Kona Demo Days Expo- be sure to stop by and have a swim!

Karlyn Pipes-Neilsen, World Masters Swimmer of the Year, a Kona resident and the Endless Pool owner will be presenting on the expo stage at Ford Ironman Demo Day Expo Village about swimming, technique, motivation. She will also be holding quick lessons in our pools during the expo.

Check them out at: