Zipp Speed Weaponry serves a select group of elite companies and athletes, globally located and committed to bicycle competition. Zipp meets customer's needs for the highest performance, superlative quality components through innovative design and manufacturing utilizing the best material and technology available. Just take a look at the list of athletes riding Zipp wheels: http://www.zipp.com/athletes/triathlon.php
Take a look at the 2011 Zipp Product Catalog- available now. New for 2011: seatposts, light weight SL cranks, VukaBull and VukaSprint bars, 808 all carbon clincher, 404 and 808 Firecest tubular wheels.
Better yet- check out the Zipp Booth at the Kona Demo Days Expo.